Alex is a business leader with experience driving global strategies that deliver impressive profit growth and digital transformation. He has lived and worked in UK, Asia, North America, South Africa and Poland.

His formative career was spent with Portland Outdoor Advertising. He launched them successfully into Eastern Europe and then became CEO of the UK business, transforming it into profitability and leading its merger with PPL to form Kinetic, the world’s largest outdoor media agency.

Initially as COO Europe at Kinetic and then becoming CEO of Asia, he launched the China and India businesses, won new accounts from many leading brands across all sectors, and carried out a complete overhaul of leadership, talent, commercial and operational controls across the region.

Alex then moved to New York as Global Head of Business Development where he doubled profit in four years, working across twenty-four markets to formulate a compelling global offering which drove new business and embedded Kinetic as a vital partner within the WPP network.

He was then appointed as Global CEO of Aviator, Kinetic’s airport and travel retail media arm, where he generated rapid profit growth in one year by developing market-leading new technologies.

Keen to explore the online media world further, he joined adtech start-up, Mporium, in 2016, to take their technology to market. He rapidly won service agreements with the world’s leading independent and network media agencies; won accounts from global brands; and secured a prestigious industry award.

Underpinning Alex’s outstanding record of revenue, client and profitability growth is his passion for data and all the knowledge, control and rigour that it provides a business.

His unique perspective from running legacy and new-economy businesses is complemented by his ability to develop high-performance cultures, building and leading both large and specialist teams across disciplines and geographies, which thrive in collaborative, client-centric environments.

With significant Board experience and extensive industry network, he is a consummate communicator, influencer and counsel.